Sprout Sprout

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Five-minute reads for the people who grow

Plain writing on running a nursery, from what a plant costs to keep to what your buyers want now.

Small growers4 min read

A price you can live on

How a small grower can price plants: count direct inputs, overhead and your own time, set a margin, stay out of a price war and raise prices each year.

In this post

  • Start from what the plant really costs
  • Between the floor and the ceiling
  • Raising prices without losing buyers

Small growers3 min read

Photos that sell plants

How a small grower can take plant photos on a phone that help them sell: soft light, a plain background, something for scale and the detail that sells.

In this post

  • Light and background
  • The three shots every plant needs
  • Keeping the photos with the plant

Running the place3 min read

What your records have to be right about

Ready stock, promised stock, size and container, and who sees which price. The four nursery records that cost money when wrong, and what to skip.

In this post

  • The four records that matter
  • What to leave out
  • Why the records come before the software